Nakuru: Red roses, dresses, and shoes dotted the streets of Nakuru as Kenyans joined the rest of the world to celebrate Valentine’s Day. Pubs, restaurants, and recreation parks were brimming with couples out to mark the globally recognized ‘day of love’ on February 14.
According to Kenya News Agency, the festive atmosphere was palpable as couples strolled hand in hand, carrying bouquets of red roses, gifts, chocolates, and cakes. Kenyatta Avenue was alive with the sight of lovers carrying flowers, and messengers hurrying to deliver bouquets, while the allure of extravagant Valentine’s Day packages at prestigious hotels captivated onlookers. A prominent five-star hotel offered a Sh300,000 package including limo rides and a spectacular tour of Lake Nakuru Bird Sanctuary and National Park, though none dared to pick up the bill.
The demand for flowers surged, with vendors making brisk business. Prices ranged from Sh50 a piece to Sh3,000 for lavish bouquets, with Sh300 delivery charges. Meanwhile, some residents resisted the temptation to splurge, with Paul Okuku from Egerton University expressing a preference for providing essentials over flowers.
In a different show of love, some Nakuru residents participated in a blood donation campaign led by religious and community organizations, as well as members of the press. Reverend Shadrack Kimuge emphasized that saving lives through blood donation is a profound way to celebrate Valentine’s Day.
Despite the sweltering heat, the celebration continued unabated. Ladies donned red dresses and accessories, while men typically wore black. Enterprising vendors sold heart-shaped balloons and teddy bears, while supermarkets and ice cream parlors saw a last-minute rush. Street photographers and boda boda riders also capitalized on the Valentine’s fervor.
The Maasai Market witnessed a surge in flower sales, with Ms. Gladys Wamuyo noting the high demand and increased prices. Nyayo Garden became a hub for couples enjoying the day with soft drinks and snacks, while eateries in the Central Business District were fully booked.
Mary Maina, a boutique owner, observed a spike in sales of red outfits and matching ensembles, highlighting Valentine’s as a statement event for those who could afford it. Peter Oyundi and his wife preferred budget-friendly celebrations, choosing snacks and quality time over expensive outings.
Not everyone was enthusiastic about Valentine’s Day. Roy Okonji, a resident, criticized the commercial pressure on men, while some of his friends planned to avoid the day altogether. Yet, spending trends suggest increased participation, with Mastercard reporting a 32 percent rise in Kenyan spending since 2017, surpassing the global average.
The day also saw a rise in ‘Galentine’s’ celebrations, as women embraced friendship over romance. Beatrice, a university student, celebrated herself with a solo lunch and gift, emphasizing that love extends beyond romantic relationships.
As Nakuru’s streets buzzed with activity, street photographer Shadrack Otieno focused on his work. He planned a simple dinner for his wife to make her feel special. With last-minute purchases and candlelit dinners, the city’s love economy thrived as the sun set.